Change starts when a decision is made. It succeeds when people actually do something differently.

The question is:

How long does it take in your organisation to go from a leadership decision to people actually changing their behaviour?

Leadership teams measure and track financial performance, growth, customer satisfaction and productivity. But how many measure their ability to make change happen?

Recently, Shiftic hosted an event together with LedningsGruppsAkademin on how leadership teams can use AI to drive change.

One comment from a CEO stuck with me:

"A change that takes one year to implement in Sweden can take one month in China."

Whether that comparison is exactly right or not, the point is important. As AI accelerates the pace of change, an organisation's ability to make change happen is becoming one of the most important competitive advantages.

Gartner research found that only 32% of leaders achieve healthy change adoption. The challenge is rarely a lack of decisions, rather turning those decisions into new behaviours.

In other words: Reducing Time to Change Adoption.

This is where AI can become a scalable enabler. Leadership teams can set direction, create clarity and delegate change ownership closer to the business.

AI can then help organisations:

• clarify which behaviours actually need to change
• give managers and employees the support they need to succeed
• follow how change is landing across the organisation
• listen for signals along the way
• adapt interventions based on what people actually need

Decisions are cheap. Behaviours are expensive. The time between them will determine which organisations stay competitive and succeed.

How long does it take for your organisation to go from a decision about change to people actually behaving differently?

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Bella Funck

June, 2026

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