Shiftic is built on decades of research across disciplines, including the largest-ever meta-analysis of behavior change, as well as foundational insights from psychology, neuroscience, learning science, and organizational theory. Developed in collaboration with researchers at RISE Research Institutes of Sweden.

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Our Mission: Bridging Science and Practice

We started Shiftic out of frustration. Despite all we know from decades of research, 70–90% of change efforts still don’t lead to meaningful results. The science is there, in academic papers, models, and frameworks, but rarely does it reach the people who need it most, in a form they can actually use.

Shiftic exists to bridge that gap.

To take the best from science and turn it into tools that help you design change that works.

Our vision is to build the science engine for behavior change - applying today’s research, generating tomorrow’s.

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Our Foundation: A Scientific Model for Practical Change

One of the core foundations behind Shiftic is the 2024 review by Albarracín et al. in Nature Reviews Psychology, a synthesis of meta-analyses across behavioral domains, and one of the most comprehensive pictures to date of what actually drives behavior change.

Together with our research partners at RISE, we've built a model that draws on foundational studies across fields like:

• Social and behavioral psychology
• Learning and cognitive science
• Organizational psychology and culture research
• Leadership and change research

Our model is explicitly two-level:

• It captures individual drivers like skills, confidence, emotion, and motivation
  
• And structural factors like norms, access, tools, and incentives
  
  

Applying the Science: Shiftic’s Behavior Shift Score®

Designing for change means knowing what to expect from your efforts and how to improve them. That’s what the Behavior Shift Score® is for.

Behind the scenes, Shiftic analyzes every activity in your initiative and maps it to the behavioral drivers it targets, from high-impact factors like practice and purpose to often-overrated ones like general knowledge. Each factor is weighted by how much it actually influences behavior, based on published effect sizes.

Shiftic then gives you a design-strength signal, the Behavior Shift Score®, showing how well your plan covers the levers research says matter most, and where you can make the biggest improvements before you launch.

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ChatGPT can explain behavior science. Shiftic can make it structural. We combine conversational AI with a research-backed scoring framework that shows how strongly each behavioral lever tends to move actual behavior, so you can design plans that actually pull the right ones.

Where We Are and What’s Next

Shiftic's design-scoring engine is already live in a public beta, used by real teams to design smarter, faster, and with more confidence.

Together with researchers, we’re continuing to evolve the model, building a system that not only reflects the best available evidence, but keeps improving as more real-world data flows in.

Going forward, our focus is to build a Bayesian model powered by structural causal graphs, grounded in empirical evidence of what truly drives behavior change.

Learn more

Research References

Albarracín, D., Fayaz-Farkhad, B., & Granados Samayoa, J. A. (2024). Nature Reviews Psychology, 3(6), 377–392.

Michie, S., van Stralen, M. M., & West, R. (2011). Implementation Science, 6, 42.

Deci, E. L., & Ryan, R. M. (2000). Psychological Inquiry, 11(4), 227–268.

Gagné, M., & Deci, E. L. (2005). Journal of Organizational Behavior, 26(4), 331–362.

Ericsson, K. A., et al. (1993). Psychological Review, 100(3), 363–406.

Salas, E., et al. (2012). Psychological Science in the Public Interest, 13(2), 74–101.

Cialdini, R. B., & Goldstein, N. J. (2004). Annual Review of Psychology, 55, 591–621.

Judge, T. A., & Piccolo, R. F. (2004). Journal of Applied Psychology, 89(5), 755–768.

Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass.

RISE Research Institutes of Sweden (2024–). Model development partner for Shiftic's Behavior Shift Score®.‍

Full reference list available upon request.